While at Fahren, I supported a Fortune 500 medical device client that provides remote patient monitoring technology. Our goal was to improve patient health while delivering economic benefits to payers and providers within the healthcare system.
While the client is an industry leader in remote patient monitoring, the market is being disrupted by nimble competitors looking to disrupt the industry. These new competitors are built on modern technology and are developing new business models that reduce costs for the payers and providers.
View the complete case study here.
2021 - 2022
We delivered a ten-week engagement with the client’s product marketing team to help them become more customer-centric. During the engagement, we led a series of facilitated virtual workshops and activities that focused on developing deep understanding and empathy for their end-users, including:
Mission & vision statements for teams to provide a north star in decision making
Segmentation of patients into personas
Developing journey maps of current and future states
Patient and Care Coordinator research interviews
Jobs to be Done analysis
Product hypothesis ideation to generate ideas for new capabilities
A sequenced roadmap that defined new capabilities across multiple time horizons