Insights

Joe Ruekert Joe Ruekert

Word-of-mouth is not a growth strategy. It’s a revenue leak disguised as loyalty.

Most owners think word-of-mouth is their growth strategy.
It’s not.

Referrals are nice—but they’re not predictable, scalable, or trackable. Relying on them is like building your house on sand.

The real question: Do you have a system that consistently generates and converts leads—or are you just hoping customers talk about you?

I break down why word-of-mouth isn’t enough (and what to build instead) in my latest article 👇

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Joe Ruekert Joe Ruekert

Thinking of going fractional or becoming a coach?

If every coffee chat ends with compliments but no offers, you’re not alone.

Executives everywhere are facing the same dilemma: after months of networking, coffee chats, and “great conversations,” nothing seems to convert.

Talented leaders going independent are asking themselves, “Do I try fractional work? Do I become a coach? Or is there another path?”

I wrote about these themes and what they reveal about navigating career transitions in today’s economy.

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