Insights
Word-of-mouth is not a growth strategy. It’s a revenue leak disguised as loyalty.
Most owners think word-of-mouth is their growth strategy.
It’s not.
Referrals are nice—but they’re not predictable, scalable, or trackable. Relying on them is like building your house on sand.
The real question: Do you have a system that consistently generates and converts leads—or are you just hoping customers talk about you?
I break down why word-of-mouth isn’t enough (and what to build instead) in my latest article 👇
Thinking of going fractional or becoming a coach?
If every coffee chat ends with compliments but no offers, you’re not alone.
Executives everywhere are facing the same dilemma: after months of networking, coffee chats, and “great conversations,” nothing seems to convert.
Talented leaders going independent are asking themselves, “Do I try fractional work? Do I become a coach? Or is there another path?”
I wrote about these themes and what they reveal about navigating career transitions in today’s economy.
6 areas of focus when creating a hybrid product organization
6 areas of focus for leaders who are building out product teams with onsite and offsite resources.
What does it mean to be a good storyteller with data?
What does it mean to be a good storyteller with data? This article covers ways you can become a stronger presenter of data to leadership in your organization that is intended to influence up and across.
Getting unstuck from institutional inertia
What do leaders do when their organizations are stuck and unable to change? Fixing the root cause and not the symptoms is critical for leaders to help their teams get unstuck.